talking to
Lorenzo Mazzoni
"70% of contacts generated via the platform lead to projects or collaborations."
Marketing and International Communications Executive
About Diasen
Diasen specializes in thermal insulation, waterproofing, and decorative plaster solutions. Headquartered in Sassoferrato, in Italy's Marche region, Diasen boasts a strong international presence, particularly in French- and German-speaking markets, as well as in Spain, Portugal, and the UK. Its name is derived from a blend of its product, Diathonite, and Sentinum, the Latin name of the ancient town of Sassoferrato. This reflects the company’s strong ties to its local heritage, where both its offices and factory are situated.
ArchiExpo's Impact on Diasen’s Business Development Strategy
Lorenzo Mazzoni, Marketing and International Communications Executive at Diasen, explains how ArchiExpo has played a central role in the company's development:
”ArchiExpo is an essential platform for developing our network, but also for attracting new customers.”
For Diasen, ArchiExpo is more than just an online product catalog—it's a powerful tool for maintaining an ongoing relationship with its partners. Thanks to the platform, Diasen can not only reach its end customers but also redirect prospects to its local partners in Europe, thus strengthening its distribution network.
A Dual Approach: Attract and Redirect
One of ArchiExpo's strengths, according to Mazzoni, is its ability to provide passive lead generation:
“It's the customers who come to us! And that’s thanks to the considerable work ArchiExpo does on keywords and its visibility on Google.”
End customers, whether professionals or individuals, can contact Diasen immediately via the platform, or be redirected to a local partner. This approach allows Diasen to effectively meet demand by adapting to the unique requirements of each market.
Concrete, Measurable Results
Diasen has also taken advantage of ArchiExpo's marketing services, including targeted newsletters:
“The targeted newsletter is a very powerful service that allows us to choose not only the countries but also the type of contacts we want to reach. "
This strategy paid off, especially when Diasen won the Innovation Award for its protective coating, Decork Mediterraneo. “The newsletter enabled us to announce this award and attract visitors to our booth at the Batimat Paris 2024 trade show.”
“Every time we do a newsletter or a specific marketing campaign through ArchiExpo, the returns in terms of quality and quantity of contacts are impressive!”
According to Mazzoni, 70% of contacts generated via the platform lead to projects or collaborations.
ArchiExpo: A 24/7 Digital Sales Agent
For Diasen, ArchiExpo serves as more than an online platform; it functions as a reliable sales agent that’s available whenever the company needs.
“It's like having a sales agent on site who works for us 24 hours a day, even on weekends,” explains Mazzoni.
This constant availability allows the company to capitalize on projects and attract customers at any time, all without the expenses associated with a traditional sales agent.
The collaboration between Diasen and ArchiExpo demonstrates how a specialized B2B platform can enhance a company's visibility and growth in new markets.
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