talking to
Zoe Chemali
"Medical Expo is a very helpful digital channel."
Channel Marketing & Events Associate
Founded in 1982 by inventor Harry Sweere, Ergotron is a global expert in workplace optimization through ergonomic solutions that promote health, comfort and productivity. The company pioneered the sit-stand movement and continues to lead the way with patented products that create dynamic, wellness-focused environments.
For more than 30 years, Ergotron has specialized in ergonomic medical workstations, supporting healthcare professionals around the world with innovative, adaptable equipment. But even with decades of industry experience, visibility in international markets doesn't happen by accident.
The beginning of the story
When your solutions are designed to improve patient care and clinician workflow, they deserve to be seen.
Zoe Chemali, Channel Marketing and Events Associate at Ergotron, manages several regions in EMEA. In early 2021, she and her team realized they needed more than just a great product catalog-they needed a way to consistently reach the right buyers across multiple countries.
"We wanted our brand and products to reach a wider audience and generate quality leads internationally," Zoe explains.
That's when Ergotron decided to partner with MedicalExpo, the online B2B marketplace for medical equipment and supplies.
From Visibility to Tangible Leads
The collaboration began in March 2021. It didn't take long for Ergotron to see tangible results.
The company now regularly receives quote requests from new prospects across Europe, particularly from France, Germany and Spain.
"We get about three quote requests a week from different countries," says Zoe.
"It's a simple yet powerful tool that supports our lead generation goals."
For Zoe and her team, MedicalExpo's quote request feature quickly became their favorite part of the platform. The process is seamless, and the leads are qualified-something that's not always guaranteed with other digital channels.
A Helpful Partnership for Lasting Growth
When asked to sum up the partnership in one word, Zoe doesn't hesitate:
"Helpful!"
MedicalExpo isn't just a listing site - it's a business partner that facilitates meaningful conversations between manufacturers and professional buyers. For Ergotron, that means more visibility, more reach, and more opportunities to expand their international presence-all without stretching their internal resources.
Whether you're a startup or an established medical equipment brand, Ergotron's story shows how using the right digital channel can make a real difference.
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