interview with
Thomas Busson
“ We use MedicalExpo as a web referencing tool,
because it does an incredible job at SEO — it’s clearly the best tool on the market!”
Sales & Marketing Director at Villard Médical
A French SME with recognized expertise in medical equipment
French manufacturer Villard Médical has been specializing in medical equipment for over 75 years now. The company designs and makes medical trolleys, hospital logistics solutions, and other equipment for public and private healthcare establishments. Villard Médical’s shines in offering a comprehensive range of mobile and modular equipment for healthcare and medical/social care facilities.
While the company already has a strong foothold in the French market, Villard Médical is now looking to tap into new opportunities around the world.
“We’re aiming to take a segment-specific approach, focusing on Europe, Africa, and the Middle East, while also growing our business in the French overseas territories. We approach it as we would export,” explains Thomas Busson, Sales & Marketing Director.
A single-minded quest: bolster visibility across international markets
To do so, the marketing team draws on MedicalExpo to boost product visibility around the world. The platform is a core component of Villard Médical’s digital strategy, ensuring international distributors, buyers, and purchasing centers can find the French manufacturer easily.
“ Whenever I need to distribute a new product or expand a range, MedicalExpo is always my first port of call,” notes Thomas Busson.
Ultra-effective SEO gets the Villard Médical brand in front of buyers’ eyes at the exact right point in the purchasing journey.
Concrete results across target markets
MedicalExpo’s impact is both measurable and significant!
In 2024, 80% of all qualified leads generated through MedicalExpo came from international markets — a key strategic segment for the company.
Villard Médical has been getting “real, qualified requests for information that are worth following up. The platform helps us extend our reach without having to clash with local manufacturers.”
Because it lets users quickly and easily pinpoint European manufacturers, MedicalExpo makes it easier for distributors to find partners, too.
Putting the emphasis on product SEO
Villard Médical takes a fuss-free, targeted approach to how it uses MedicalExpo: clear product specs and descriptions, slick images optimized SEO. Add-on services (such as newsletters and ads) are used sparingly to mirror the company's non-aggressive style.
The priority remains capturing qualified leads consistently, without any heavy-handed marketing.
The go-to platform for accelerated prospecting
According to Thomas Busson, MedicalExpo has become a secondary (yet highly strategic) acquisition channel for Villard Médical.
“It’s the number-one go-to central platform for all medical equipment worldwide.”
When used as a sourcing tool, it allows users to quickly identify the right suppliers for them or gain visibility in specific parts of the world, making it a boon in supporting the French hospital equipment brand's export efforts.
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