talking to
Jacopo Fratus De Balestrini
"We needed a solution that could connect us with the right audience, and AgriExpo has provided exactly that."
General Manager
About IRRIMEC
Since 1974, IRRIMEC Srl has been at the forefront of designing and manufacturing advanced irrigation systems that optimize agricultural water management. With over 50 years of expertise, the company has built a strong international presence, exporting to more than 60 countries and maintaining permanent offices across all five continents.
Operating from a 32,000 m² facility, IRRIMEC develops high-quality, innovative irrigation solutions to meet the evolving needs of modern agriculture.
The Need for AgriExpo
As a leader in irrigation technology, IRRIMEC was looking for a way to strengthen its presence in emerging markets, particularly in Africa and South America. To achieve this, the company needed a platform that could provide increased visibility, generate new business contacts, and connect them with potential clients worldwide. That’s when they turned to AgriExpo:
"In today’s market, visibility is everything. We needed a solution that could connect us with the right audience, and AgriExpo has provided exactly that." - Jacopo Fratus De Balestrini, General Manager, IRRIMEC.
Concrete Results Achieved
Since joining AgriExpo seven years ago, IRRIMEC has successfully expanded its reach to previously untapped regions.
While there wasn’t an immediate surge in sales, the company gained a steady flow of inquiries and quote requests. Today, IRRIMEC receives daily catalog and pricing requests, creating new business opportunities and fostering relationships with potential buyers across various markets. Thanks to AgriExpo, the company has established a strong presence in Africa and South America, where they continue to receive ongoing offers and engagement.
Services Utilized on AgriExpo
IRRIMEC primarily benefits from AgriExpo’s digital stand, which showcases their products to a targeted audience.
While the company has not yet utilized additional marketing services such as banners and newsletters, they recognize the potential of these tools for increasing engagement and brand awareness. Due to the company’s focus on managing daily inquiries with a lean team, they aim to optimize their online presence further while maintaining high responsiveness to potential clients.
Why AgriExpo is a Valuable Partner
For IRRIMEC, AgriExpo serves as a strategic platform that enhances visibility in regions that are often challenging to reach through traditional sales channels. By maintaining a digital presence, the company ensures that interested buyers—ranging from small-scale farmers to large agricultural enterprises—can easily discover and engage with their solutions.
AgriExpo not only functions as a showcase for IRRIMEC’s products but also plays a crucial role in generating valuable leads and business opportunities. The ability to maintain an active and professional presence in global markets makes it an essential tool for the company’s continued growth.
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