talking to
Giorgia Solida
"A truly efficient service that gives results."
Marketing Specialist
About Tierre Group Srl
Founded in 1963 by Aldo Tiso, the Tierre Group has over 60 years of experience in the design and manufacture of agricultural mulchers. The company focuses on producing high quality machines that are efficient and meet the needs of professionals working in fields, forests or along roadsides.
Today, Tierre offers more than 30 lines of agricultural mulchers and 4 lines of green maintenance mulchers, with working widths ranging from 1 to 8.3 meters. Manufactured entirely in Curtarolo, Italy, each machine is designed, developed and tested in-house using the latest 3D CAD systems, robotic welding and advanced rotor balancing - a guarantee of reliability and control that reflects the company's Italian know-how and commitment to excellence.
A partnership built on performance
Tierre Group began working with AgriExpo in 2021 to strengthen their digital marketing strategy and increase their international visibility.
While Tierre Group had built a strong reputation in Italy and parts of Europe, they faced several challenges:
- Reaching new international markets beyond their existing network,
- Generate quality leads to support their dealer network,
- Increasing online visibility to complement their traditional sales efforts.
"We needed more visibility, especially in countries where we weren't well known. AgriExpo gave us international exposure and helped us connect with potential buyers and dealers," said Giorgia Solida, Marketing Specialist at Tierre Group.
The AgriExpo Impact: More Leads, More Dealers, More Growth
Since joining AgriExpo, the Tierre Group has seen remarkable benefits:
- A steady flow of quality leads, including private customers who are referred to their dealers.
- Increased international visibility, putting their products in front of the right audience.
- Increased support for their dealers by referring qualified leads and strengthening partnerships.
"The fact that AgriExpo provides us with the email, name and country of the leads is really important. It helps us to follow up directly and pass on valuable opportunities to our dealers, making them happier," explains Giorgia.
Final Thoughts: A Worthwhile Investment
Tierre Group uses AgriExpo’s platform to showcase flail mowers and shredders with a high-impact digital stand, connecting with global buyers. AgriExpo's integrated lead generation system gets qualified inquiries from new prospects worldwide:
"I love how AgriExpo brings traffic to our website and strengthens our online presence. It’s a valuable tool that complements our other digital efforts," says Giorgia Solida as the platform boosts their website's SEO, organic traffic, and online visibility.
It also allows them to respond to comparative requests from buyers evaluating several brands at once, highlighting product quality and reliability. For Giorgia, the benefits go beyond visibility: “Even if you pay a little more, you get real results—valuable contacts and measurable impact. We can track the analytics and see the return on investment, which is something other platforms don’t always provide.”
For Tierre Group, AgriExpo is more than just a marketing channel—it’s a trusted partner for driving leads, supporting dealers, and building a stronger international presence.
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