talking to
Jérémy Benichou
“Nauticexpo is the perfect partner for powerful and effective outsourced marketing support, with results that can be measured quickly.“
Managing Director
Aqualeo: Innovating Electric Water Leisure
Aqualeo is a French company specializing in electric-powered water leisure equipment for over 16 years. Founded in 2010, the company has established itself as an innovative leader in designing, manufacturing, and commercializing electric propulsion solutions for the marine leisure sector.
Aqualeo is particularly recognized for its flagship product, the Gliss-Speed, the first fully electric water kart in the world. This groundbreaking vessel provides a fun and accessible water-riding experience for all, requiring no license, while combining performance, safety, and environmental friendliness.
With a lean and dynamic structure, Aqualeo focuses entirely on product development and commercialization, while outsourcing all other functions such as administration, marketing, and production. Since its creation, the company has successfully expanded internationally, exporting its Made-in-France expertise worldwide.
Boosting global visibility through NauticExpo
Aqualeo discovered NauticExpo in 2012 while researching suppliers for marine equipment. As a small and agile company that outsources most support functions, Aqualeo saw NauticExpo as a strategic partner to strengthen its marketing presence and reach customers internationally.
Upon joining NauticExpo, Aqualeo set clear objectives: increase the number of leads, expand into new export markets, and boost the visibility of its electric water karts and other products.
The collaboration quickly proved to be about more than just numbers. Aqualeo particularly values the quality of the collaboration and the responsiveness of the NauticExpo team.
As Jérémy Benichou mentions, “We truly appreciate the energy and the excellent relationship we have with our account support team.”
Powerful tools for Lead Management
NauticExpo has been a key partner in Aqualeo’s growth, helping the company connect with new customers and expand into new markets.
Benichou emphasizes: “The platform NauticExpo has been a powerful and essential marketing tool for us. Our years of collaboration have been highly productive and have significantly boosted the company’s visibility.”
Among the platform’s tools, the visitor data analytics and lead management features proved particularly valuable.
Benichou explains, “The capitalization of visitor data is the most valuable information for us. It almost serves as a commercial CRM for our company, which does not have the resources to deploy such a tool. The quality of lead follow-up allows us to efficiently reconnect with people interested in our water karts and maintain contact with them.”
A partnership driving measurable results
The partnership with NauticExpo has delivered strong and measurable outcomes for Aqualeo. A significant portion of sales of their leading water kart — over 35% — were generated through NauticExpo.
The platform also plays a major role in driving online visibility: approximately 25% of visitors to Aqualeo’s website discover the company and its products via NauticExpo. This demonstrates not only the platform’s reach but also its efficiency in connecting Aqualeo with highly qualified leads.
As Benichou puts it, “The return on investment is tangible. For us, NauticExpo is more than essential — it is almost vital to be present.”
