talking to
Hélène DUMOULIN DAVAUX
“The NauticExpo newsletter has a reader base that is both high-quality and extensive.”
Product and Marketing Manager
BlueNav: Innovating Intelligent Electric Propulsion
BlueNav is a company specializing in the design of hybridization solutions. It develops innovative solutions that combine performance, energy efficiency, and environmental sustainability.
The company offers smart navigation solutions, featuring advanced autopilot capabilities and its unique Virtual Anchor, which keeps the vessel steady without the need for a traditional anchor.
With a strong focus on innovation and user experience, BlueNav creates systems that make navigation smoother, docking easier, and electric boating more accessible.
Joining the NauticExpo Marketplace to ensure visibility
BlueNav first discovered Nauticexpo while researching marine equipment. Hélène Davaux explains:
“We discovered NauticExpo while conducting research on boat equipment. We were impressed by the very complete offer in the range of equipment manufacturers and engine suppliers and wanted to represent our solution among this complete range of market solutions.”
Looking to increase visibility and generate more qualified leads, BlueNav recognized the value of joining the NauticExpo marketplace. Hélène adds:
“We wanted to ensure visibility within the NauticExpo community among our target audience and increase our number of incoming leads.”
Maximizing Reach Through NauticExpo Newsletters
At the start of the collaboration, BlueNav faced the challenge of reaching their entire target audience. Hélène explains:
“During the development of our offer and product launches, we wanted to make sure to reach our entire target: shipyards, integrators, boat enthusiasts of all kinds.”
The NauticExpo newsletters proved particularly valuable. Sent to thousands of subscribers within relevant product sectors, these newsletters highlight products to a highly targeted audience, generating a strong influx of prospects for lead nurturing.
Working with their Account Manager, BlueNav implemented banners and placements in the NauticExpo newsletters at crucial moments. These promotions were highly effective:
“The highlights in the newsletters brought us the most leads because the reader base is both qualitative and large,” details Hélène.
Collaboration Marked by Support and Responsiveness
For BlueNav, the collaboration has been marked by responsiveness and support. Hélène notes:
“I particularly appreciate the responsiveness of the entire NauticExpo team and specifically our Account Manager, who always takes the time.”
Summing up their overall experience, she concludes:
“Smooth and pleasant.”
