talking to
Paul Spooner
"I would have no hesitation in stating that the leads generated through MedicalExpo have resulted in a significant return on investment in terms of revenue and visibility across the world."
Commercial Director
About EMS Biomedical
Active in the MedTech sector, EMS Biomedical designs, develops, and manufactures medical technologies that enhance healthcare for the benefit of their patients, customers, and partners.
The company specializes in electrophysiology, and offers advanced solutions in nerve conduction, electromyography, electroencephalography, cerebral function monitoring, intraoperative monitoring applications, and electrical impedance segmentography, along with a full range of electrodes, accessories, and more.
From its headquarters in Korneuburg, Austria, and with the support of a global network of distributors and partner resellers, EMS Biomedical serves over 120 countries, with a strong presence in Europe, USA and the Middle East. The company manufactures its systems domestically, ensuring high quality and technological excellence.
A Partnership That Evolved Over Time
Aiming for a stronger global presence, EMS Biomedical started partnering with MedicalExpo back in 2016, when it discovered the online B2B platform at an international medical exhibition and recognized it as a valuable opportunity to expand their reach.
"Originally, it was a short-term plan to increase exposure of our product range through your platform. That original plan has become a long-term partnership,"
explains Paul Spooner, Commercial Director at EMS Biomedical.
“The initial goals were focused on increasing qualified leads and visibility. The medium term expectation was to increase revenue,”
he highlights.
These aspirations have certainly been met, as, over the years, the collaboration has proven to be a strategic asset in the company’s marketing efforts.
Lead Generation and Brand Recognition
On the lookout for the widest possible prospective audience, EMS Biomedical has seen the MedicalExpo marketplace evolve over time, introducing new features and improvements to meet ever-changing market trends and demands.
This ongoing development has enabled EMS Biomedical to leverage the platform’s latest capabilities.
"The return on investment has been significant in extending our brand recognition and ultimately our revenue,"
Paul explains.
“[MedicalExpo's] lead generation tools have been most valuable,”
he continues, helping EMS Biomedical attract potential customers and build profitable business relationships.
A Successful and Lasting Collaboration
While measuring MedTech lead conversion is complex, often taking two to three years from initial inquiry to order, EMS Biomedical is a powerful testimony to the high-impact ROI delivered by MedicalExpo.
"I would have no hesitation in stating that the leads generated through MedicalExpo have resulted in a significant return on investment in terms of revenue and visibility across the world,"
Paul affirms.
"Two words: Effective Partnership!"
he concludes, when asked to describe this long-standing collaboration.
Looking ahead, EMS Biomedical is continuing to rely on MedicalExpo’s platform to expand its reach and connect with healthcare professionals worldwide, further solidifying its position of excellence in the field.
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