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A Global Reach: How ArchiExpo Transformed Impertek’s Visibility

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A Global Reach: How ArchiExpo Transformed Impertek’s Visibility


Martina Salgarella


Marketing Executive



About Impertek



Founded in 1985, Impertek is an Italian manufacturer specializing in waterproofing accessories and supports for outdoor raised floors. From its state-of-the-art facility in Ceggia, Venice, the family-owned company delivers high-quality Italian craftsmanship to markets worldwide, with nearly 60% of its products exported to Europe, Asia, North America, and beyond. 

With a mission to improve the construction industry through efficient and innovative solutions, Impertek is committed to providing high-quality products that meet the evolving needs of industry professionals.



Building a Partnership: Eight Years with ArchiExpo

Impertek has been working closely with ArchiExpo for more than eight years, and Martina Salgarella, Impertek’s Marketing Department Executive, recognizes the platform's impact:

"We chose ArchiExpo because it connects us directly with industry specialists and allows us to manage requests quickly and professionally."

The platform's ability to bridge the gap between suppliers and buyers has been instrumental in helping Impertek expand its presence in new markets.



Concrete Results: Expanding Impertek’s Reach

With the support of ArchiExpo, Impertek has experienced significant growth in visibility and reach.

"We receive requests for quotes and project designs from all over the world," says Martina. "The users are qualified and really interested."

This influx of requests has opened doors in markets Impertek hadn't initially targeted, proving that ArchiExpo's reach extends far beyond Europe.



Maximizing Value with ArchiExpo's Tools

Among the many tools available on the platform, Martina highlights a few that have been particularly useful:

"I find the 'quote comparison' feature interesting and the ability to post company updates in the News and Trends section."

These features not only help Impertek showcase its products and innovations but also provide a more efficient way to engage with potential customers, further enhancing its marketing and sales processes.



A Trusted, Ongoing Collaboration

When asked to sum up Impertek's experience with ArchiExpo in one word, Martina replies without hesitation:

"Efficient."

This efficiency—both in generating new leads and enhancing communications—has been key to Impertek's growth and continued success. Its collaboration with ArchiExpo isn't just about visibility; it's about constantly evolving and adapting to new markets with the support of a trusted partner.

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