Conversation with
Morgane Mifsud
Head of communication at INFACO
"The personalized support and AgriExpo’s ability to understand the unique specifics of our industry are what truly matter."
About INFACO
It all started with an invention.
Back in the eighties, INFACO revolutionized the farming sector when it created the world’s first electric secateurs. Since then, the French company has been innovating continuously, and now offers a comprehensive range of power tools (secateurs, tying machines and olive harvesters) for industry professionals.
The next step was to spread awareness of these innovations around the world.
In 2022, INFACO decided to ramp up its digital strategy.
”We took a more structured approach to our collaboration with AgriExpo, drawing on both our webmaster’s and my own expertise,” explains Morgane Mifsud.
The goal was to boost brand visibility and reach new markets abroad.
A strategic partnership
Why AgriExpo?
“This is one of the agricultural industry’s key platforms, with an audience that perfectly matches our target market,” says Morgane.
INFACO wanted to raise its profile among industry professionals and connect with new distributors, both of which it achieved.
Thanks to AgriExpo, requests for information and international distributor leads have both rocketed.
”Without the platform, some markets would have been inaccessible through our usual channels.”
Service powered by support
INFACO values the quick response times and bespoke support that AgriExpo offers.
For Morgane Mifsud, AgriExpo means:
“a custom approach to support and an ability to grasp our sector’s quirks. AgriExpo’s proactive approach in suggesting how we might take our stand to the next level points to just how invested it is in seeing its partners succeed.”
Over and above pure performance, the company puts the emphasis on the personal touch.
”It’s always a pleasure to speak to Mathilde, Diane and Michael. There’s this genuine sense of closeness and a shared drive to see our projects take flight. My colleague and I both love working on this account!”
INFACO and AgriExpo: a collaborative journey with bright days ahead!
The i-NOVO prize: rewarding innovation
INFACO won first prize at i-NOVO 2024, a competition run by VirtualExpo (AgriExpo’s parent company) to reward the most cutting-edge innovations in the farming sector.
“This prize helps boost our visibility and consolidate our legitimacy in the industry,” notes Morgane Mifsud. Through this award, INFACO is demonstrating its eagerness to push beyond innovation, reasserting its status as a leader on the power tools market.
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