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Online Success: Buckleys’ Journey with DirectIndustry

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Online Success: Buckleys’ Journey with DirectIndustry

Natacha Brouart

Working with DirectIndustry has given us increased visibility, brand recognition and potential referral traffic.

Sales and Marketing Manager at Buckleys

About Buckleys (UVRAL) Ltd.

Since 1926, Buckleys has been a global leader in manufacturing specialized test and inspection equipment for various industries. Their ISO 9001 accreditation demonstrates their dedication to quality, ensuring their broad range of high and low-voltage equipment meets the most demanding standards. With a focus on precision and reliability, Buckleys is a trusted partner for industries worldwide.

Identifying challenges and setting goals

Prior to partnering with DirectIndustry, Buckleys faced limitations in their online presence, which reduced their ability to effectively reach target audiences. Competing with brands that had stronger digital footprints presented significant obstacles, impeding their efforts to expand their reach and generate qualified leads. 

"Our main goal was to improve our visibility and engagement on digital platforms. By increasing our online presence, we wanted to make our brand more discoverable to individuals searching for relevant products or services in our industry. We also wanted to attract qualified leads by focusing on quality over quantity. Finally, we were looking to expand our reach to a new audience with a technical focus.”

Implementing solutions and overcoming obstacles collaboratively

By teaming up with online platforms such as DirectIndustry, Buckleys sought to reach previously untapped markets and audiences. This strategy, initiated a year ago, aimed to leverage existing user bases and credibility to extend brand messaging and reach. As a result, Buckleys successfully promoted flagship and specialty products and achieved satisfactory results through DirectIndustry's digital newsletter. While promoting established products is a priority, Buckleys remains open to exploring different approaches to optimize marketing initiatives.

“Leveraging DirectIndustry's existing user base and credibility helped us expand our brand message and reach. This allowed us to connect with new demographics or interest groups that matched our target audience profile, but may not have been directly reachable through our own marketing efforts.”

Results with DirectIndustry

We're pleased with the results of our collaboration with DirectIndustry. While it's early to gauge a significant increase in our online presence, we're optimistic that continued observation will provide clarity. However, the volume of qualified leads has exceeded our expectations, averaging approximately 17 per month. This level of engagement underscores the effectiveness of our partnership in reaching established and new audiences.”

DirectIndustry has played a pivotal role in Buckleys' journey, facilitating their growth and expansion into new markets. With a focus on innovation and partnership, Buckleys continues to thrive in providing cutting-edge solutions to industries globally.

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