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Expanding Beyond Europe with ArchiExpo

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Expanding Beyond Europe with ArchiExpo


Eros Casadei


Export Manager



About Sunroom



Based in Rimini, Italy, Sunroom isa company that specializes in door, window, roofing, and solar shading systems, with over 55 years of experience in the outdoor landscaping industry. Known for its strong focus on research and development, Sunroom introduced groundbreaking products like the folding door in 1969 and the slatted pergola to the European market. Innovation is central to Sunroom’s strategy, helping it stay competitive in this dynamic industry.



A Long-Standing Partnership with ArchiExpo

"Our collaboration with ArchiExpo has a long history,” Eros Casadei shares.

“We started working together over 12 years ago with a profile focused on the French and Italian markets and have expanded steadily ever since.”

Today, Sunroom leverages various ArchiExpo tools to grow its international presence even beyond Europe. “Thanks to ArchiExpo, we’ve successfully entered markets in North America, the Middle East, and the Far East.”

Casadei emphasizes the value of ArchiExpo in Sunroom’s international growth: “The visibility the platform offers us is instrumental in reaching key global markets.”



Measurable Impact on Performance

“It’s clear that ArchiExpo has directly impacted our visibility and performance,” Casadei remarks. “Through ArchiExpo, we generate quality leads, especially from industry professionals.” Casadei emphasizes how having access to architects and designers, in addition to individual customers, significantly boosts Sunroom’s chances of closing sales.

He also highlights concrete results: “The visibility from ArchiExpo increases our website traffic, generating more leads and connections with potential customers.” For him, the return on investment is undeniable.



Marketing Services Tailored to Sunroom

“We also benefit from ArchiExpo’s marketing tools like targeted newsletters and new product promotions,” explains Casadei. “These services are especially valuable during new product launches, allowing us to showcase specific ranges.”

The results are quickly visible, he adds: “We see results almost immediately and this leads to meaningful conversations with prospective customers. For us, these marketing campaigns are highly effective.”



A Human-Centered, Personalized Partnership

“What I appreciate most is the personalized support. Over the years, we’ve built a true relationship of trust with the ArchiExpo team.”

For Casadei, this partnership goes beyond digital tools—it’s about working with a strategic ally. “We really work hand-in-hand to achieve our business goals.”

He concludes by stressing the importance of teamwork: “The difference is in the ongoing communication. The ArchiExpo team truly understands our specific needs, and that collaboration is what helps us succeed in new markets.”

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