talking to
Verena Varaschin
"We got to know ArchiExpo because of its established reputation in the B2B architecture and design scene, a sector in which it is widely recognized as a benchmark."
Marketing & Communication Manager at Varaschin
About Varaschin
Founded in 1969, Varaschin is one of Italy’s most renowned names in outdoor furniture. With over five decades of expertise, the company has successfully blended craftsmanship rooted in tradition with modern design sensibilities. Based in the Veneto region, in northern Italy, Varaschin collaborates with internationally recognized designers to create collections that emphasize comfort, ergonomics, and natural inspiration in form and finish.
As Marketing & Communication Manager, Verena Varaschin states:
“Our mission is to facilitate people to live well in an outdoor context. A lifestyle that allows for relaxation, serenity and ideal psycho-physical well-being.”
This vision is perfectly captured by the company’s tagline, Outdoor Therapy, which expresses a design philosophy guided by the authentic quest for serenity and physical comfort. With this in mind, Varaschin develops furnishing solutions for a wide variety of residential and contract settings — from dining areas to poolside relaxation zones — and aims to become the European benchmark for high-quality outdoor furniture, promoting a lifestyle where beauty and sustainability coexist.
Choosing ArchiExpo for Targeted B2B Exposure
Seeing early potential in the ArchiExpo marketplace, Varaschin made it a key part of its international strategy to boost visibility and engage with qualified professionals in the architecture and design sector.
“We got to know ArchiExpo because of its established reputation in the B2B architecture and design scene, a sector in which it is widely recognized as a benchmark. We have been working with the platform for some time and chose it for its ability to put suppliers and buyers in direct contact globally, offering a highly specialized environment,”
explains Verena Varaschin.
A well-considered decision that continues to support the brand’s visibility and professional outreach.
Targeted Solutions Driving Direct Connections
“Thanks to the platform, we were able to access targeted solutions to connect directly with buyers and design professionals,”
says Verena Varaschin.
ArchiExpo’s expertise and focused services helped Varaschin reach the right audience across the globe.
With support in targeted email campaigns, content sharing, and focused promotion, the ArchiExpo platform makes it easier to build genuine connections and attract qualified leads.
A Digital Showcase with Real Impact
“The most useful services and tools for our business were the possibility to promote our products through a highly visible digital showcase and the possibility to get in direct contact with architects, designers, and decision makers from all over the world,”
shares Verena Varaschin.
Indeed, the specialized platform offers a space optimized through over 20 years of expertise in SEO, multilingual content, detailed product descriptions, and precise keyword management, helping products gain strong visibility, rank well in Google searches, and attract the most relevant decision-makers.
With its forward-looking vision and strong values, Varaschin continues to grow internationally, supported by a marketplace that shares its commitment to quality, innovation, and connection.
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