talking to
Ilenia Speretta
"Opening our online showcase was useful to give visibility to our products and reach professionals."
Marketing and Communication Manager at Oikos Venezia
About Oikos Venezia
For more than 35 years, Oikos Venezia has been designing and manufacturing high-end entrance doors. With 120 employees and a fully in-house, Made-in-Italy production process, the company has evolved from crafting custom armored doors to offering what it now calls “Entrance Architectures”, design-driven elements that transform the doorway into a living, expressive part of the home.
"We create unique entrance architectures, the result of Italian craftsmanship that strives to make every idea concrete without limits of imagination,"
explains Ilenia Speretta, Marketing and Communication Manager at Oikos Venezia for the past decade.
This shift was recognized at Salone del Mobile 2025, where Oikos Venezia exhibited for the first time with two of its signature products, Synua and Vela. These architectural statements embodied the company’s ethos: blending material, light, and movement into immersive entry experiences. The brand’s campaign message—“Everything starts at the Entrance. Design too”—underscored its ambition to leave its mark on the world of design.
Partnering with ArchiExpo to strengthen international visibility
Oikos Venezia has been present on ArchiExpo for many years, making it one of the company’s first steps into digital B2B visibility. While the initial connection with the platform is now a distant memory, the motivation was clear: increase brand awareness and connect with professionals in the architecture and design community, particularly outside Italy.
“Our initial goal was to connect with a network of professionals, especially architects, outside of Italy, with a particular interest in French-speaking areas at first,”
explains Speretta.
“Now, our scope is global.”
This strategic decision marked a turning point in Oikos Venezia's communication approach, allowing the brand to expand its reach beyond traditional channels and connect with specifiers and decision-makers worldwide.
Services that deliver: from online visibility to qualified leads
ArchiExpo provided Oikos Venezia with the right tools to support its digital ambitions and continues to deliver concrete results.
“Opening our online showcase was useful to give visibility to our products and reach professionals,”
mentions Speretta.
“Later, we started implementing other services ArchiExpo offered to increase brand visibility, especially email marketing campaigns, which we still plan in our annual activity schedule.”
The platform’s multilingual environment and strong international reach aligned perfectly with Oikos Venezia's mission to grow beyond its home market while maintaining its premium brand image.
A reliable collaboration built on concreteness
Throughout the years, Oikos Venezia has valued the human side of its collaboration with ArchiExpo.
“For many years, Julia Bleves has been our point of contact—punctual, concise, and supportive. The entire team we interact with is always ready to provide answers and share results,”
Speretta notes.
When asked to summarize her experience with ArchiExpo in one word, her choice is clear: “Concreteness.” A value that mirrors Oikos Venezia’s own approach, grounded in tangible results, trust, and a vision of design that leaves a lasting impression.
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