NovaBell Ceramiche: a Leading Italian Ceramic Manufacturer
Founded in 1988, NovaBell manufactures porcelain stoneware ceramic tiles for every type of surface covering: horizontal and vertical, indoor and outdoor, extending to kitchens, countertops, tables, and even swimming pools, exterior walls, and house or building facades.
Founded as a family business and now in its third generation, the company employs over 230 people, produces 6 million square meters of tiles annually, and generates roughly 100 million euros in annual revenue.
Establishing Early Digital Visibility in France
NovaBell became one of the first ceramic tile manufacturers to join ArchiExpo, initiating the partnership to support its commercial expansion in France.
As NovaBell Marketing Manager Fausto Costi notes:
“We were one of the first ceramic companies to bet on your platform. We began investing in the French market many years ago, and we needed immediate visibility to support our sales network and to be recognized by architects and private clients at a time when online research was becoming essential for buyers getting oriented before visiting a showroom to view the product. That is why we started working with ArchiExpo.”
Today, France stands as NovaBell’s primary export market.
Sustaining Visibility Across Digital Channels
Through its continuous presence on ArchiExpo, NovaBell maintains online exposure for its full catalogue of ceramic formats and technical specifications. In a market where digital channels and competing platforms have multiplied, the dedicated brand space provides enhanced online exposure to target specifiers and buyers during the early research phase of their architectural projects.
A Trusted Partner for Long-Term International Growth
After years of joint work, NovaBell relies on ArchiExpo as a central component of its international digital strategy. Reflecting on the ongoing relationship, the marketing management team describes ArchiExpo as a true commercial “partner,” highlighting the team’s professional communication and support:
“We particularly appreciate the consistently warm, helpful, and proactive relationship with our contacts at ArchiExpo.”
