Video Marketing for B2B Products

Some of the main video platforms for B2B include LinkedIn, Facebook, YouTube, Instagram, Twitter and TikTok. The advantage of LinkedIn is that it’s a network for professionals, allowing you to connect with networks of specialists in your industry. Facebook is an international giant and a great way to get your product videos seen. While it might have started out more B2C, today 91% of B2B marketers are using the platform. YouTube is of course synonymous with online videos today. As the second biggest social media platform out there, its advantage is that it is specialized in videos. If someone is searching for a product video, chances are the first place they will look will be YouTube, which means you want your videos to be on there. Instagram is a platform of influencers and is one of the best ways to encourage engagement and connect your brand to its followers. It is also adapted for visual content and makes sharing videos easy and user-friendly. Twitter may not have as many users as some of the other platforms for B2B videos, but the Twitter users are very active. Use of hashtags and the 280-character limit keep messages direct and to the point, getting users to the content they are interested in.  Last but not least is of course TikTok. TikTok is another platform specifically designed for sharing video content.  While it has a lot of varied content, each users’ “For You” page is adapted to content they are susceptible to like based on previous interactions. So anyone who has looked at product pages similar to yours might be suggested your product video.

Promoting your B2B brand through video can have several advantages. One is increased engagement: Videos can grab the attention of viewers more easily than text or images, which can lead to higher engagement and better content retention. Another benefit is increased website traffic. Videos can be used to drive traffic to a website,  which can generate leads. Video marketing is also cost-effective as videos can be created for a relatively low cost and shared on multiple platforms and channels, making them an efficient way to reach a broader audience. Videos allow for great customization as you can show the personal side of a company, behind the scenes footage, employee interviews and customer testimonials. These  can help to build trust. They also allow you to showcase the product or  services in action, which can help potential customers understand how they can benefit from using them. Video results are measurable: they can easily be tracked and analyzed, providing data on audience engagement, reach and conversion. This can help you refine and optimize your video marketing strategy.

Short videos and social media can be a powerful combination for B2B marketing. Short videos are easy to share on social media platforms and are an effective way to capture audience attention and drive engagement.

Short videos are more shareable and more likely to be watched than longer videos, making them a great way to increase reach and visibility. They are also more suitable for mobile viewing, which is important as more and more people are accessing social media on their mobile devices.

Short videos can be used to share information about products, services and thought leadership in a way that is both engaging and easy to understand. They can also be used to drive traffic to a website or landing page, which can generate leads.

While it's hard to predict the future, it's safe to say that video marketing and social media will continue to be an important part of B2B marketing strategy, and the trend of short videos on social media will likely continue to grow.

When creating video marketing content, there are several elements that are important to include to ensure that the video is effective and resonates with the target audience. The first one is storytelling. This means having a strong storyline or narrative that is engaging and captures the viewer's attention. Next is the script.  A well-written script is clear, concise and easy to understand. This is important for delivering the message effectively. High-quality visuals that are appealing and relevant to the message being conveyed are also very important. This goes hand in hand with the quality of your audio. Clear and professional audio quality is important for keeping the viewer engaged and ensuring that the message is heard loud and clear. Incorporating branding elements such as the company's logo, colors, and messaging can help to increase brand awareness and recognition. It is important to include a clear call-to-action button that tells the viewer what to do next, such as visiting a website or contacting the company. Optimizing the video for different platforms and devices, as well as for search engines, can increase its reach and visibility. Tracking and analyzing the video’s performance, such as the number of views, engagement and conversion, you make your video marketing strategy more efficient.

If you want to promote your exports by using video marketing on foreign markets, there are a number of steps to take into account. You must clearly define the goals of your video marketing strategy, such as increasing brand awareness, generating leads or driving sales. It’s also important to research the market. This means understanding the culture and language of your target market, as well as the types of video content that they may engage with. You’ll then want to develop a content plan that includes the types of videos, themes, timelines and budgets. You can of course entrust all of this to a professional who already has international experience with the foreign markets you are looking to branch out into. This will help you save time and showcase the key benefits of your product as well as its unique selling points in the video.