The state of digital marketing: Get inspired from marketers’ top actions!

2020 has been an exceptional year for all companies, and digital marketing has become more important due to the restrictive measures related to global lockdowns.

Like every year, we surveyed our manufacturers about their digital marketing strategies over the last year and for the coming year*. 85% of Marketing Managers and CEOs stated that digital marketing was very important for their overall strategy in 2020.

*study carried out on the basis of a representative sample of B2B companies.

In a nutshell, social media, email campaigns and SEO are the most favored and used strategies by B2B companies for their digital marketing. They have been considered the most effective actions for over three years and continue to be the top priority actions for the next year.

Despite the health crisis, B2B companies have undertaken the same actions for their digital marketing strategy as in previous years.