B2B Storytelling
Inspire opinion makers with your innovations
What is it?
E-Magazine features
The E-Magazine provides in-depth coverage of new products and technologies from around the world with original journalism and striking photography. As a permanent feature of the marketplace, it is constantly updated to guide buyers in their purchasing decisions.
THE SPONSORED ARTICLE
Inspire future buyers with your innovations
he Sponsored Article is a permanent, full-page article including multiple visuals, video (optional), hyperlinks and public tracking indicators.
As an integral part of the E-Magazine, the Sponsored Article goes beyond standard advertising by fully engaging readers with your story. A frontpage feature drives readers to the article during its first month:
• Week 1: top section (visual + title)
• Weeks 2-4: middle section (visual, title and introductory text)
VIGNETTES
Generate traffic to your product story
Vignettes include a visual (moving gif possible), logo and a brief text that incites readers to discover your story. They can link to a Sponsored Article in the E-Magazine or to an external web page. Two types are available:
• SKYSCRAPER: 300 x 600 px
• CUBE: 300 x 300 px
THE E-MAG NEWSLETTER BANNER
Drive more readers to your E-Magazine advertisement
Every month we send an email to 90K readers informing them of important new articles.
Banners in the email can generate additional readers by linking directly to your E-Magazine Feature.
What is it?
News & Trends Homepage Highlights
Tell the full story behind your innovations
News & Trends lets you showcase your innovations, projects and events with multiple images, detailed text, video and a web link.
You can highlight your News & Trends on the marketplace homepage. The highlight includes your company logo and story title and comes with automatic reporting of views and clicks.
What is it?
News & Trends Newsletter Highlights
Tell the full story behind your innovations
News & Trends showcases your innovations, projects or events on your stand with multiple images, detailed text and videos (optional). Each one links back to your website. You can highlight your News & Trends in the newsletter. The highlight includes your company logo and story title and comes with automatic reporting of views and clicks.
