Caesar Ceramiche: Italian Porcelain Stoneware for Global Architecture
Caesar Ceramiche manufactures porcelain stoneware for indoor and outdoor flooring and wall coverings. Operating as part of Gruppo Concorde, an industrial group in the ceramic sector, the company provides architectural solutions for engineers, specifiers, architects, and interior designers. Caesar distributes its surface solutions in more than 100 countries worldwide, with France representing an essential export market for its commercial activity.
Reaching Architects and Specifiers in Key Export Markets
Caesar Ceramiche joined ArchiExpo 15 years ago, in 2009 with a clear objective: increase visibility among architecture and design professionals while generating qualified leads in strategic international markets.
As the company’s Marketing Manager Raimondo De Micco explains:
“We create materials for designers and specifiers, so the architectural community is a key audience for our business. ArchiExpo’s strong connection with architects and design professionals was a decisive factor in our decision to join the platform.”
Beyond visibility, export development was a key priority, particularly in established markets such as France.
“We are present in more than 100 countries worldwide, and France has always been a particularly important market for us. Our collaboration with ArchiExpo has helped us expand our audience and generate new qualified leads.”
Dedicated Campaigns to Reach the Right Audience
To promote new collections during product launch periods, Caesar Ceramiche uses dedicated email campaigns and social media visibility opportunities offered through ArchiExpo.
“These tools have enabled us to showcase our products and increase their visibility among a qualified audience of architects and designers.”
The company also values ArchiExpo’s News section, which allows manufacturers to feature completed projects and share architectural applications of their products.
“Among the services offered by ArchiExpo, we find the “News” section particularly valuable. It allows us to highlight projects completed using our surfaces and gives them additional exposure within a qualified professional community. This is especially important for Caesar, as our products are designed to support architects and designers throughout their projects.”
From Reputation to Results
After more than 15 years of collaboration, Caesar Ceramiche continues to benefit from ArchiExpo’s specialized audience and industry reputation. The platform provides ongoing international visibility while generating qualified contacts for the company’s sales teams.
Summing up the partnership, Raimondo describes the experience in one word:
“Productive.”
And adds:
“We especially appreciate the platform’s credibility and reputation, combined with the quality and strong professional specialization of its audience.”
