Aralab: Environmental chambers and controlled environments
Aralab is a Portuguese manufacturer specialized in environmental simulation chambers, including plant growth chambers, stability chambers, and customized climatic testing solutions. Their mission is to support science and industry by enabling precise, reliable, and sustainable control of environmental conditions.
Active in sectors such as life sciences, pharmaceuticals, biotechnology, food, and research institutions, Aralab delivers solutions designed to meet highly specialized requirements. With equipment installed in more than 80 countries across five continents, the company has built a strong international presence and is recognized for its innovation and customization capabilities.
From DirectIndustry to a multi-platform presence
The collaboration between Aralab and VirtualExpo began several years ago with their presence on the DirectIndustry platform. As the partnership developed, it was gradually extended to other platforms within the VirtualExpo Group. As Joana Poças explains,
“we have progressively expanded our presence and service level across your platforms as the collaboration proved its value.”
Today, Aralab partners with DirectIndustry, MedicalExpo, and AgriExpo to reach international markets and accelerate its business growth.
According to Mrs. Poças, what truly differentiates the collaboration is
“the proximity and quality of account management. The VirtualExpo team consistently supports us with strategic advice on the most suitable products, services, and placements, helping us make informed decisions.”
Multiple solutions for growth and visibility
Aralab began the collaboration with a clear focus on growth and visibility. As Mrs. Poças explains, their main objectives were
“to generate qualified leads for the sales teams across multiple geographies and to strengthen the digital presence through high-quality link building and visibility in relevant international markets.”
Multiple solutions were implemented through the marketplaces, including
“dedicated company and product pages, participation in product showcases via newsletters, and strategic homepage banners to increase visibility and engagement.”
Remarkable results: 476% growth from leads
The efforts translated into measurable success.
“The combination of targeted visibility solutions and lead generation tools has been particularly valuable, supported by continuous performance monitoring and strategic guidance from the VirtualExpo team,”
explains Joana Poças.
“In 2025 (vs. 24), we achieved a 476% growth in sales value generated from leads originating from VirtualExpo channels, which clearly demonstrates the impact and quality of the leads generated.”
A partnership built on continuous improvement
What Aralab values most in the collaboration is the close relationship and constant availability of the VirtualExpo teams. As Joana Poças emphasizes,
“there is a genuine commitment to helping us extract the maximum value from the platform and continuously improve our results.”
Summing up their experience in one word, she highlights:
“Continuous improvement.”