Hera-MI: AI for mammography
Based in Nantes, Hera-MI is an innovative start-up specializing in artificial intelligence for mammography. The company employs 30 people, with 70% dedicated to research and development, and creates software solutions to support radiologists, breast specialists, and patients.
Its flagship product, Breast-SlimView®, is a patented decision-support software for 2D and 3D mammography, specifically designed for breast cancer screening.
Hera-MI’s technology stands out for its unique approach:
“Our AI is unique because of its negativation process. We are the only company in the world displaying negativated images, and lightening the images is our very essence,”
explains Annick Marcheschi, Export Sales Director. The goal is to make images easier to read,
“without overloading images with circles, squares, or percentages,”
allowing healthcare professionals to interpret mammograms more clearly and confidently.
A partnership rooted in experience
Choosing MedicalExpo was an obvious decision for Hera-MI. Annick Marcheschi knows the platform very well:
“I worked at MedicalExpo myself for more than seven years.”
This long experience gave her a clear understanding of the marketplace’s value:
“I know how much MedicalExpo boosts and supports our brand, positions us as a leader, and gives us visibility in markets we never imagined reaching.”
Building a strong partner network
From the start, Hera-MI’s objectives were clear:
“Open new markets, connect with distributors, and co-build a network of partners. And, of course, increasing revenue through direct client inquiries that can be transformed into sales,”
she explains. Before working with MedicalExpo, increasing awareness of their AI was a real challenge.
“Attending trade shows abroad is useful, but it is also very expensive.”
By contrast, the online marketplace enabled Hera-MI to expand its international reach and, as she points out:
“have professionals in our field reaching out to us.”
Targeted marketing actions and tangible results
To boost visibility, Hera-MI launched several initiatives with MedicalExpo. Ms. Marcheschi details:
“A visibility-focused campaign using the online stand, News & Trends-content to communicate about our AI, and extra visibility in the newsletter dedicated to medical imaging.”
The results were immediate. Hera-MI gained qualified leads from professionals as well as
“new high-quality distributors, including one with whom we will respond to a public tender.”
As she sums it up:
“It’s not about quantity, it’s about quality.”
A collaborative partnership
Furthermore, Annick Marcheschi appreciates the human value of the partnership:
“I particularly appreciate the quality of the collaboration with the MedicalExpo teams and the availability of both the sales team and the content team. Professionals that we work with closely, which will bring this collaboration to success.”
For her, MedicalExpo has become a must-have:
“Those who don’t subscribe to this platform simply haven’t understood. Today, MedicalExpo is a key player in the medical industry. Being present on the platform ensures long-term visibility in a constantly evolving market: We have tools at our disposal. Let’s use them.”