Did you know that over 75% of internet users don't look beyond the first page of search results on Google? This means that if your website doesn't appear in the first search results, you could be missing out on thousands of potential customers.
If you're a B2B manufacturer or distributor marketing your products on a marketplace, it's essential to improve your SEO to increase your online visibility and attract more visitors to your virtual stand as well as to your own website. As opposed to paid search (also known as SEA, "Search Engine Advertising"), organic search (also known as SEO for "Search Engine Optimization") aims to improve a site's organic positioning in Google's search results pages by using digital marketing techniques to improve the quality and relevance of content. With SEO, there's no need to pay for every click or impression to improve your online presence.
In this article, we'll explain how to optimize your organic search engine results on Google and increase your online sales.
Discover what SEO can do for you!
Table of Contents
- I. Use the right keywords
- II. Optimize your content
- III. Improve your website's loading speed
- IV. Use social media
- V. Analyze and improve your SEO
I. Use the right keywords
Using the right keywords is crucial to your SEO. Keywords are the terms that internet users (buyers or prospects) type into Google to find products or, more generally, information. By choosing the keywords that correspond best to what your company is offering, you can attract the right customers to your products.
Short-tail keywords (also known as "head terms") are generic words with high competition. In contrast, long-tail keywords are more specific and less competitive, but have a lower search volume. It's important to use both short- and long-tail keywords in your SEO strategy to reach different categories of your target audience.
There are several online tools to help you find the most relevant keywords. Google Keyword Planner is a free tool that allows you to find keywords based on competition, search volume and relevance.
II. Optimize your content
Optimizing your content for Google means making your web pages more attractive to web users and to Google's algorithm. This algorithm is a complex set of rules and automated processes that enable the search engine to deliver relevant, quality search results to users.
To add value to your content, you must:
- Create quality content: Quality content is one of the key elements for improving your Google ranking. Your content must be informative, relevant to your audience and unique. This is why you need to pay particular attention to your product communication, and especially to your digital product pages. When it is well thought-out, product-related content can greatly influence an internet users' purchasing decisions. Be sure to completely fill out your product pages on the marketplaces that you use, as this can significantly help increase your number of sales.
- Use headings and subheadings: Use headings and subheadings to organize your content and improve accessibility. Headings should include well-chosen keywords for your content.
- Use images: Images are an excellent way of improving the appearance and accessibility of your content. Make sure you use quality images and take advantage of their titles and descriptions by using appropriate keywords.
- Use internal and external links (or "backlinks"): Internal links are links that point to other pages on your website. External links point to other relevant websites. Internal links improve navigation on your website, while external links show Google that your content is of high quality. Using external links allows you to improve your domain authority.
- Use metadata: Metadata is information about your web page that is not visible to users, but is used by Google to understand the content of your page. Metadata includes title tags, description tags and header tags.
III. Improve your website's loading speed
Your website's loading speed is an important factor that affects your Google ranking. A website that loads quickly is more pleasant for visitors and offers a better user experience. To improve your website's loading speed, you can:
- Reduce the size of your images: Images can often be the cause of slow loading times on your site. You can reduce their size using online tools or WordPress plugins, for example.
- Use caching: Caching temporarily hides your site's files so that users don't have to download them on every visit. This can dramatically improve the loading time of your web page.
- Use a fast website host: Fast web hosting is essential to ensure that your website loads quickly. You should choose a reputable and reliable web host that offers fast response times for your site.
IV. Use social media
Using social media to promote your products is an excellent way of creating links to your website. The more quality links there are to your site, the higher your site will rank on Google's search results page.
Social media links also let Google see that your site is active and that your products are popular. This could potentially boost your search rankings.
Make sure you use the most appropriate social media platforms for your business, and regularly publish qualitative content. Use relevant hashtags, images and detailed descriptions to increase engagement with your target audience.
V. Analyze and improve your SEO
Analyzing and improving your SEO is an ongoing process. You should regularly analyze your site and product stand to see how you can improve them.
To do this, you can rely on analysis tools dedicated to tracking SEO performance, such as Google Analytics, SEMrush, Ahrefs, Majestic SEO or Google Search Console.
These tools will let you know if there are any errors or shortcomings that need to be corrected, enabling you to optimize your online presence and attract more qualified leads.
On the whole, improving your organic search engine results on Google is essential to success in the world of online sales, and in the face of growing competition, you need to make sure you stand out from your competitors. By optimizing your SEO, you add a crucial skill to your arsenal, and can differentiate yourself from the competition and grow your B2B business in the long term online.
At VirtualExpo, we offer our expertise in search engine optimization to help manufacturers and distributors improve their listings and increase their international sales on all our marketplaces. With our team of experts, we can help you achieve your desired Google ranking.
So don't wait any longer! Contact us to get more organic traffic to your website and your online product stand.
